domain monitoring

What is domain monitoring

Fraudulent domain registrations cause brands a lot of harm. Discover what domain monitoring is and how it fits into a comprehensive brand protection program. globaleyez is ready to detect and remove infringing domains that hurt your brand anywhere in the world.

When you start a business, chances are that you will only register the actual domain you are going to use, and not others, like the same domain name with an alternative TLD or names that come close to your brand name.

That makes sense: since it’s nearly impossible to register all domains close to your brand name or covering all the TLDs, you may not even want to get started with that. However, this leaves ample ground for copyright infringers, cybersquatters, and many other malevolent actors to take a domain name close to yours and start stealing your business, or even worse.

And this is exactly why domain monitoring should be a part of your comprehensive brand protection program.

Domain monitoring, as the name suggests, is our service where globaleyez’s online brand protection experts using state-of-the-art software tools continuously check domain registrations worldwide, looking for any domains that resemble your brand name.

What can fake domains be used for?

One of the more common tricks of people who wish to use a company’s domain for shady purposes is to register a common misspelling of the brand name. This means the fraudsters can then redirect customers to their own site and potentially steal valuable data from them or do other infringing activities, like selling fake products of your brand.

There are a few different things people can do with a fake domain using a company’s name. The first thing they can do is cybersquat, or “typosquat”.

Typosquatting occurs when fraudsters buy the domain registered with a common spelling mistake people make when they are typing in the name of the brand. Think of Addidas vs Adidas, Guci vs Gucci, or Ralf Lauren vs Ralph Lauren. This typo creates a scenario where fraudsters can direct web users to a different URL which could be owned by the fraudulent party.

Standard cybersquatting is when a person purchases a domain a company may want in the future and offers it for a much higher price to the brand.

Visualisation of cybersquatting
Visualisation of cybersquatting

Customers may fall victim to fakes that are sold via domains that bear a brand name or some variation of it. It’s easy to see why: customers have every reason to think that the domain is related to the brand and buy from the shop. And while this is definitely not the brand’s fault, it may fall back on them and result in a significant loss of trust, not to mention the actual loss of revenue. This is why it’s vital for brands to have a sound domain monitoring service in place as part of their brand protection program.

But how can companies stop people registering fake domains?

While you can’t actually stop a domain from being registered, domain monitoring ensures that no fraudulent domain is in operation for long before it is detected. globaleyez’s continuous domain monitoring program covers all gTLDs, ccTLDs and ngTLDs worldwide. Our service ensures that new domain registrations resembling your brand name are detected as soon as possible. And once detected, their takedown is the next step.

Before we tackle takedowns, let’s take a step back and review domain vocabulary. If you’re familiar with the abbreviations TLD, gTLD, ccTLD and ngTLD, feel free to skip the next section and continue with the chapter What is a domain takedown.

What is a ccTLD?

A ccTLD is a country code Top-Level Domain. These types of domains are maintained by IANA and help to classify the internet. ccTLD’s have two letters which describe the country of origin, for example .nz for New Zealand and .ca for Canada.

Bar chart: most popular ccTLDs
Bar chart: most popular ccTLDs

What is a gTLD?

A gTLD is a generic Top-Level Domain. It is recognised easily by the suffix that is attached to the web address. gTLD’s are probably the most recognised domain names on the internet. Examples include .com, .net and .biz

What is a new gTLD?

A new gTLD or ngTLD is a generic Top-Level Domain that was approved by ICANN in 2012 as an alternative to the existing ones. Examples of new gTLD’s include:

  • .xyz
  • .loan
  • .club

Pie chart: most popular domain name registrations with ngTLDs
Pie chart: most popular domain name registrations with ngTLDs

With that covered, let’s see how globaleyez can help you get rid of infringing domains.

What is a domain takedown?

A domain takedown is a service offered by globaleyez to remove a domain that infringes on an existing brand name. There are a number of reasons a company may need a takedown. As well as the domain being similar to the brand’s, there are quite some reasons fake domains can be harmful to a brand’s customers.

In many instances, fake domains or domains with one small spelling mistake are used to set up phishing sites to acquire customers data.

Who benefits from a domain takedown?

A brand or a product will always benefit the most from a domain takedown. Depending on what the fake domain has been set up for, there are a number of ways fraudsters can scam customers into thinking they are on the legitimate website for the brand.

Having a website that looks as though it is affiliated with a brand or product means that customers will be a lot more open to the idea of passing on their personal details or buying products.

How can I find domains set up in my brand name?

Visualisation of categorising domain names
Visualisation of categorising domain names

Registering domains is very easy nowadays, and some registries even offer registrations for free. This is why the task of finding fraudulent domains is almost impossible for a brand. Just think of the sheer size of the internet and the amount of domain names out there. But for online brand protection experts, looking for fraudulent domains is a regular part of our job.

globaleyez’s domain monitoring service can help you to keep track of all of the domains that are registered in your brand name. As mentioned before, our service includes coverage of gTLDs, ngTLDs and ccTLDs worldwide.

Conclusion

Fraudulent domains can pop up fast and easy anywhere in the world. This is a phenomenon brands can’t ignore if they care about their reputation and image at all. globaleyez’s continuous domain monitoring fits perfectly into your brand protection strategy and ensures infringing domain registrations are detected and taken down as soon as possible.

picture of author

Related news

The decline of Wish?

Wish has reported disappointing financial data for Q2 2021. Is this the end for…

discover more
Brand protection for geographically pr…

Discover what geographically protected products are, what kind of IP-threats th…

discover more
Popular online marketplaces from aroun…

Get to know exciting African marketplaces that you’ve never seen before, and ma…

discover more