Join our Forces to Fight Counterfeits
Building a global blacklist
globaleyez is happy to announce that further European brand protection agencies have joined forces with our partner Scamadviser, owned by the Ecommerce Foundation, to fight online counterfeits faster.
Now, taking down a website which is infringing on intellectual property rights of brands like Hugo Boss and Asics, may take days up to months. For some online stores it is nearly impossible to find the registry, registrar or hosting company willing to let the website seize operations in a reasonable amount of time.
Scamadviser has as goal to give scammers less opportunity to continue their malpractice while legal action is taken. The website is used by more than 2.5 million consumers a month to check if a website is legit or a possible scam, phishing site or online store selling fake products. Scamadviser’s blacklist is also used by several social media and advertising platforms to check links to third party sites before being published.
Next to globaleyez, more participating brand protection agencies provide infringing domain names directly to Scamadviser. New infringements are directly communicated to social media and advertising platforms to take the opportunity away from scammers to sell counterfeits.
The Ecommerce Foundation wants to develop Scamadviser into the global blacklist for anything being a scam: “We continuously improve Scamadviser’s algorithm to identify online scams. With the URLs provided by brands and brand protection agencies, we cannot only warn consumers about the websites provided but also identify other shady websites that have comparable markers. One manually identified site selling counterfeit products may reduce the Scamadviser trust score of hundreds of other websites.”
globaleyez and the Ecommerce Foundation hope that more brands and brand protection agencies will join as there are no costs involved. Conversation are already underway with several registries, registries, hosting companies, payment service providers and police forces to join the initiative to build a global blacklist of scams.