social media monitoring

Fake Facebook Raffles

If it Looks too Good to be True it Usually is


Social media had given birth to a number of worrying trends, and perhaps one of the ones that are the most easy to fall for are Facebook giveaway scams. You have probably noticed them on your feed and wondered how anyone could be fooled by them. Unfortunately as scammers get more sophisticated so do the scams they use to harvest valuable data.

If you are worried about being duped by a Facebook scam, here are a few ways you can recognise one:

They offer very valuable prizes

Holidays, cars, high end luxury goods. Nothing is safe from a fake Facebook raffle. Offering huge prizes is one of the easiest ways for scammers to get people to participate. Air travel is also something that has been offered as an incentive on these types of posts recently, with pages claiming to be affiliated with the airline offering expensive flights for free. Once you think of it logically, it would be highly expensive for the company to offer a prize such as a car or a luxury holiday, so it is unlikely to be legitimate.

They offer EVERYONE a chance to win

Typically these types of posts offer smaller prizes, and the ones you have probably seen are pages offering everyone that shares/signs up €100 worth of shopping vouchers at a well known store. Again, this would work out incredibly expensive for the company. Posts such as these have a tendency to go viral very quickly. There is no way a company could afford this. Take a look at how many times the post has been shared. Can a company REALLY afford to give away this amount hundreds of thousands of times?

The reasons for the competition are strange

It has often been said “if you tell a lie big enough and keep repeating it people will believe it” and that is often the case for Facebook scammers. They often make up wild reasons for the contest like the company spending some money on branding or their being products they cannot sell for some reason. One of the more believable is that they are looking for product testers - but this is rarely true.

Look for the blue tick

If a Facebook page is claiming to be affiliated with a company but it is not their official page this is a dead giveaway that they are nothing to do with them. It is incredible rare for a company to sanction others to give away their products and if they do this via a marketing or advertising agency they will be given the access to their official page. If you don’t see the blue tick, chances are this is a scam.

They ask for your details

One of the main reasons people run this type of scam is to harvest people’s personal details. If you are redirected to a page to take part in the competition check the URL to see if it looks legitimate.

Who experiences this problem?

The size of the company does not seem to matter to anyone using this kind of post. Smaller companies are affected as much as huge retail companies. In fact, Asda had such a huge problem with this in the UK, they had to issue a press release warning customers they were not genuine. If you are unsure it is always best to contact the company

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