APM members' meeting at Coty Beauty Germany GmbH

The APM e.V. Aktionskreis gegen Produkt- und Markenpiraterie is organising its members' meeting at Coty Beauty Germany GmbH this year and we are particularly pleased to be able to present our innovative approach to online-to-offline brand protection there together with our partner SCRIBOS.

Brand protection and anti-counterfeiting came a long way – from physical markings and cease-and-desist letters to a highly data-driven arena today. Throughout this journey, two key measures have emerged as highly effective in combating counterfeiting and brand misuse: Digital anti-counterfeit product markings and online brand protection. Traditionally, these two measures are managed separately. But there is a considerable untapped potential in integrating these strategies, that can greatly enhance the effectiveness of a brand protection program.

Thus, SCRIBOS has joined forces with globaleyez to use the live and on-site data to develop a data-driven approach to unify these two measures effectively. This innovative method offers customers more comprehensive protection and significantly improves the efficiency of enforcing trademark and IP rights.