Web 3.0 IP Protection
Discover what Web 3.0 domains are, what kind of threats they pose for your IP rights, and how globaleyez can protect your brand against these threats.
What are Web 3.0 domains?
Web 3.0 is the third web generation, built around cryptocurrencies, NFTs, and their decentralised “storage” database, blockchain. Its domains, like .eth or .bitcoin, are managed by registries that assign and control them, giving owners full data authority.
Get expert insights into Web 3.0 domains
Threats of Web 3.0 domains for brands
1. Cybersquatting in Web 3.0
With many Web 3.0 domains already claimed, brand owners need to register their own to prevent protection issues and misuse.
One reason for the current rush for Web 3.0 domains is cybersquatting. Cybersquatting works the same way here as it did in Web 2.0, with experts automatically hoarding brand-name domains and charging high prices for them.
2. Impersonation and reputation
Impersonators aim to make money off your brand’s IP rights. They impersonate the rights holder while purchasing the domain name, then, similar to cybersquatting, try to sell it to the rightful owner (or anybody else) for a significantly higher price.
Fraudulent and/or bad quality content, like product listings and pictures, can confuse shoppers and hurt a brand’s carefully constructed image and reputation.
4. Typosquatting
Misspellings, e.g., in the form of deviations from brand names within the domains, play an important role in making consumers believe they’re dealing with the authentic brand. Fraudsters impersonating your brand may use these to dupe consumers, or simple cybersquatters could also purchase these misspelt domains to sell them on to you.
Our solution for brands
We have developed solutions for you if your Web 3.0 domain has already been taken and IP infringements have been committed through it.
ICANN is not responsible for the oversight of Web 3.0 domains, and current DNS laws do not apply. Rightsholders must therefore protect their IP rights independently in this environment.
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Enforcement
✔ We already have practice in removing infringing Web 3.0 domains from selling platforms like OpenSea or Rarible.
✔ Once the domain is taken down, the owner can’t sell it but remains in possession of the domain, which makes it a bad asset for them and allows you to get a better price for it, should you decide to buy it.
Crypto tracing
✔ Tracing crypto payments (just like tracing regular ones) enables us to learn more about the seller, e.g., their business size, usual activities, and, in case we have a court order, even their real name and contact information.
✔ We conduct crypto tracing via wallets, dedicated service providers, and sometimes, if the owner publishes their wallet details online, even via social media, blogs, or chat forums.
Contact us
We look forward to finding a suitable solution for your challenges together with you.