Black Friday Fraud?
Is Black Friday Becoming A Playground for Fraudsters?
One of the largest worldwide events in eCommerce is undoubtedly “Black Friday”. Counterfeit goods are a huge problem for brands when it comes to the four day period between 24th and 27th November. In 2016, £5.8billion was spent during the Black Friday/Cyber Monday period.
With it not being unusual for retailers to offer up to 50% off of products, the period really does pull in customers. But there is a much darker side to the pre-Christmas shopping event. While popular belief used to be that people are deliberately buying fake products because they are cheaper, research has shown that up to 23% of people are being duped when they are buying online (source: https://marcommnews.com/keep-black-friday-shopping-free-of-fake-goods/).
With new technologies like voice commerce and shopping through social media, there are even more avenues for fraudsters to explore when it comes to exploiting customers. Unfortunately for legitimate sellers, the scope is there for fraudsters to very easily set up shops around the Black Friday period. Due to an increase in the volume of eCommerce in general around this time, many customers can be scammed and do not realize until they receive a faulty or counterfeit product. This is a widespread issue that occurs on nearly all online marketplaces.
Check the domain
One of the main things to check for when shopping in the Black Friday sale is who has registered the domain you are routed through to when you wish to make a purchase. Fake ads on social media can look incredibly realistic and so can the websites that accompany them.
Check the website’s security
It can make anyone nervous entering sensitive payment details into a website, so check the SSL certificate of the website before you do so. If the website is secure, it will display a padlock symbol in green to signify it has valid HTTPS. The difference between standard HTTP and HTTPS is that the ‘S’ stands for secure. This means that all of the information that is passed back and forth between you and the website is secure, like your credit card details. You should never enter your details into a website that does not display the HTTPS logo.