How to sell on Facebook
Facebook shops and especially ads provide a lot of opportunities for counterfeiters and other fraudsters. Find out how to protect your brand on social media.
When Facebook originally launched its marketplace feature, it was mainly intended as a classified market where Facebook users could exchange their items. However, businesses quickly realized the opportunities of this marketplace. Nowadays, you can sell and buy your goods on Facebook just like on a regular online marketplace like Amazon or eBay.
Read on and find out.
The first thing you need to do if you want to open a Facebook shop is to create a page. You need the page’s editing function to set up a shop, and it also comes in handy to showcase your products.
You need a personal account to set-up a Facebook page, so the decision needs to be made on whether you will create a separate Facebook or use your current, personal one. The answer to that lies in the nature of your shop, e.g. whether it’s your side business or your full time job. If the shop is being set up on Instagram it needs to be added to a business profile.
Adding products is simple: upload a picture and a short description. When you are adding in products you also have the option to choose which order they show in at the top of your Facebook page. If you have various products in many categories, it’s a good idea to organize them and create collections so buyers have an easier way to navigate through your product lines.
One of Facebook’s main advantages is the option to run targeted ad campaigns. In Ads Manager, you have the opportunity to create campaigns perfectly tailored to your business’ needs and budget. You can set up your reach objective, install targeting filters like location and age, and even choose placements.
Make sure to read and adhere to the terms and conditions though. There are a few things you should steer clear of, like featuring copyright protected products if you’re not the copyright holder. But here’s the problem: although Facebook employs staff to manually check ads, there are also a large number checked by an algorithm. Which means anything like misspelled brand names or fake landing pages could slip through and be live within 24 hours of being published.
And this is where online brand protection comes in.
Facebook ads are the spot where counterfeiters and other fraudsters have a real opportunity to send unsuspecting customers to their fake shops. As you’ve seen it’s pretty easy to set up a professional-looking Facebook shop and include real ads to direct traffic to it. Despite Facebook’s anti-counterfeit policy, fraudsters are able to run ad campaigns that showcase their copyright infringing products, duping customers and harming brands along the way.
This is why brands need to implement social media monitoring as part of their online brand protection program. globaleyez’s online brand protection experts monitor both listings and ads on Facebook and Instagram, ensuring that fraudsters are caught and prevented from doing any further harm. Our enforcement service provides quick takedowns to make sure that the infringing content is removed from circulation as fast as possible.
Reach out to us and let us know how we can help keep your brand safe on social media.