social media monitoring
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How to sell on Facebook

Facebook shops and especially ads provide a lot of opportunities for counterfeiters and other fraudsters. Find out how to protect your brand on social media.

When Facebook originally launched its marketplace feature, it was mainly intended as a classified market where Facebook users could exchange their items. However, businesses quickly realized the opportunities of this marketplace. Nowadays, you can sell and buy your goods on Facebook just like on a regular online marketplace like Amazon or eBay.

But how do you set up a shop there? And what does it mean for brand protection?

Read on and find out.

It all starts with a page

Facebook pages are the sources for shops and ads — image source www.facebook.com
Facebook pages are the sources for shops and ads — image source www.facebook.com

The first thing you need to do if you want to open a Facebook shop is to create a page. You need the page’s editing function to set up a shop, and it also comes in handy to showcase your products.

You need a personal account to set-up a Facebook page, so the decision needs to be made on whether you will create a separate Facebook or use your current, personal one. The answer to that lies in the nature of your shop, e.g. whether it’s your side business or your full time job. If the shop is being set up on Instagram it needs to be added to a business profile.

Setting up shop

You can add information to your shop from the pages screen — image source www.facebook.com
You can add information to your shop from the pages screen — image source www.facebook.com

Facebook provides a step-by-step guide for the actual setup process. According to this, you need to click on the “create your shop” link, then choose a payment method, agree to the terms and conditions, and choose a catalog. Once this is done, you’re ready to add your products.

Adding products

Adding products is quick and easy — image source www.facebook.com
Adding products is quick and easy — image source www.facebook.com

Adding products is simple: upload a picture and a short description. When you are adding in products you also have the option to choose which order they show in at the top of your Facebook page. If you have various products in many categories, it’s a good idea to organize them and create collections so buyers have an easier way to navigate through your product lines.

Advertising on Facebook

One of Facebook’s main advantages is the option to run targeted ad campaigns. In Ads Manager, you have the opportunity to create campaigns perfectly tailored to your business’ needs and budget. You can set up your reach objective, install targeting filters like location and age, and even choose placements.

Setting up an ad campaign is easy. Source: www.facebook.com
Setting up an ad campaign is easy. Source: www.facebook.com

Make sure to read and adhere to the terms and conditions though. There are a few things you should steer clear of, like featuring copyright protected products if you’re not the copyright holder. But here’s the problem: although Facebook employs staff to manually check ads, there are also a large number checked by an algorithm. Which means anything like misspelled brand names or fake landing pages could slip through and be live within 24 hours of being published.

And this is where online brand protection comes in.

Social media monitoring for all

Facebook ads are the spot where counterfeiters and other fraudsters have a real opportunity to send unsuspecting customers to their fake shops. As you’ve seen it’s pretty easy to set up a professional-looking Facebook shop and include real ads to direct traffic to it. Despite Facebook’s anti-counterfeit policy, fraudsters are able to run ad campaigns that showcase their copyright infringing products, duping customers and harming brands along the way.

This is why brands need to implement social media monitoring as part of their online brand protection program. globaleyez’s online brand protection experts monitor both listings and ads on Facebook and Instagram, ensuring that fraudsters are caught and prevented from doing any further harm. Our enforcement service provides quick takedowns to make sure that the infringing content is removed from circulation as fast as possible.

Reach out to us and let us know how we can help keep your brand safe on social media.

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