Zilingo takes Singapore by Storm
Another uprising marketplace in SEA
Despite the fact that companies like Alibaba have made their intentions known to start gaining a presence in Europe, the South East Asian eCommerce market is showing no signs of slowing down. As well as the rise of marketplaces that sell a little bit of everything like Wish, there has also been a huge increase in the number of niche marketplace like Zilingo, who are based in Singapore. Started in 2015, Zilingo has grown to be one of the best marketplaces for smaller merchants. The idea came about after a co-owner went on a holiday to Thailand and noticed how many small to medium sized eCommerce businesses had no internet presence.
(Zilingo’s interface is designed to emulate millennials favorite social media channels)
What does 2019 hold for Zilingo?
2019 looks set to be a great year for Zilingo. They recently raised $226million from Sequioa Capital which will no doubt help the “mobile first” focus of the business. Capitalising on the fact that many people in South East Asia own smartphones but not desktop computers, Zilingo has expanded into many different ventures that help merchants. In 2019 it looks like they will further invest in tech and continue their work with financial technology firms to help smaller merchants bring their products to new and existing audiences.
(Zilingo follows the popular “tile” format that audiences are used to from social media channels like Instagram)
What makes Zilingo so different?
The focus on fashion is one of the main unique selling points of Zilingo. Rather than following the footsteps of other online marketplaces operating in South East Asia, they have carved out their own niche by giving moderately priced fashion sellers a platform. Marketplaces like this rely on merchants for their growth. This is something that the founders of Zilingo worked out a long time ago, and it is this methodology that looks set to propel them into the same stratosphere as marketplaces like eBay and Wish. Offering free listings to sellers with the fee being taken as commission is a bold move and one that has made them stand out from competitors.
Who are Zilingo’s competitors?
Zilingo may seem like they are a very viable competitor to the Wish marketplace, but in size they are more similar to Lazada. Both of the companies
are reporting strong growth in the SEA area. One thing that may hold back Zilingo is the fact that although they have won investment, they are currently not backed by a global eCommerce player. With Alibaba backing Lazada and Tencent backing Shopee, the expertise they will be exposed to will surely help them as much as the cash.
(Like Wish, Zilingo use their front page to advertise certain deals appealing to the user)